OI 361
Week 2 Team C Assignment
David Quintana
Amy Crivolio
Joshua Fizer
Ryan Dodge
Starbucks
Innovation Focus Proposal and Process Assessment
Joyce Cusack
8/26/14
The story behind the powerhouse company named Starbucks begins in 1971 in Seattle, Washington. Its success stems from their ability to be innovative and create a new café experience that expands across the globe. The products offered include coffee, tea, fresh food, engineered beverages, and branded merchandise. Their brands include Starbucks Coffee, Tazo Tea, Seattle’s Best Coffee, Evolution Fresh, Teavana, and La Boulange and Torrefrazione Coffee ("Starbuck Company Profile", 2014). Starbucks has made innovative strides in products/services, processes, and strategy. While many have been incremental to their business, others have been radical and breakthrough impacts on the industry. Starbucks has achieved their goals and objectives of expanding to global markets, new developed beverages, and consumer experiences.
The 2014 goals and objectives Starbucks have created are based upon the expansion into the tea and juice beverage industry, innovative customer engagement and experience, and introduction into new markets. Tea is the second most consumed beverage in the world. The purchase of Teavana Tea Lounges is one first step in expanding innovation through incremental products (Butler, 2013). This will expand the range of consumers Starbucks services and possibly gain market share in the coffee industry. The development of a new process available to consumers through smart phones, innovative speed -paying technology, and Starbuck smart phone app introduces a breakthrough process that will enhance the consumer’s experience, improve efficiencies, and improve customer service. There are over 30,000 transactions made every week for beverages alone (Rudarakanchana, 2014). The business strategy to expand in other global markets is a radical level of innovation that will increase the company’s growth. While Starbuck has over 20,000 coffee shops in the world, there are many other markets with the potential for development.
There are seven steps within a successful innovation process: strategic thinking, portfolio management, research, insight, innovation development, market development, and selling. Constant successful innovation is key to an organization staying ahead of their competition. In using Starbucks as an example, the innovation process begins with a desire to stay ahead of the competition and provide products, atmosphere, and service that are unique to the Starbucks brand, singling them out from their competitors. Starbucks has a variety of drink choices that they offer, but not all drinks are available year round. This is part of their strategy. It keeps their customers coming back through the different seasons to obtain their favorite beverages and keeps their customers from getting bored with the same offerings. Starbucks must continue to innovate, coming up with new, unique, and also appetizing menu options. They must also listen to and meet the demands of their customers. As a growing trend shifted to health food and healthy options, Starbucks had to meet this need in order to maintain their customer loyalty. They began to offer, not only pastries and cookies alongside their coffees, but also healthy options such as oatmeal, yogurt, and salads. The company must continuously research and innovate new ideas to keep their customer base happy and loyal to their brand.
The innovation process is utilized as well through the products that Starbucks offers and to the atmosphere that they create. They must continuously stay on top of what their customer demographic is and what their needs are as well as changing trends. For instance, the environment and conservation is a growing focus amongst the middle class and upper class populations that Starbucks markets to. In an effort to innovate, and stay in
`How far do sources 1 and 2 challenge the reasons for Britain’s involvement in the Boer war given in source 3? ( 20 marks) Source 1 disagrees with Britain’s involvement in the Boer war, as does source 2, which contrasts to the view presented in source 3. In source 1 it states, “It is a war waged on behalf of capitalists and not in the real interests of the empire.” It’s saying that the war is unnecessary, and will not benefit the empire or its people; it’s purely capitalists being greedy. Source…
Alex Lee Period 2 Chapter 10 Review Questions 10. Limitations of Wartime Liberties • Blockade increased federal army size • only Congress could have the power to do this • Abe Lincoln did make some tyrannical acts during his term as president, such as: • illegally proclaiming a blockade • proclaiming acts without Congressional consent • and sending in troops to the Border States • but he justified his actions • said that such acts weren’t permanent, and that he had to do those things in order to…
Question 1 of 20 | 5.0 Points | Which of the following refers to a piece of code designed to cause harm that is intentionally inserted into a software system and will activate upon the occurrence of some predetermined data, time, or event? | | A.Logic bomb | | | B.Trojan horse | | | C.Cracker | | | D.Denial of service (DoS) attack | | Answer Key: A | | | Question 2 of 20 | 5.0 Points | Denial of service (DoS) and distributed denial of service (DDoS) attacks have the…
Question 1 of 20 | 1.0 Points | | MATH302_Midterm.xls | 30 KB | The worksheet “Insurance” in the Excel workbook MATH302_Midterm.xls, which is attached, contains data on the percentage of people without health insurance coverage. These data are based on samples taken in 2004 for the fifty states and the District of Columbia. Use these data to answer questions 1 through 4.On average, what percentage of the people in the fifty states and the District of Columbia does not have health insurance? Place…
school? Part A- Designing and Collecting Data Task 1: A) The population currently at Narangba Valley State High School is 1232. There are 440 year 10’s, 437 year 11’s and 355 year 12’s. B) The sampling method used for collecting my data was a 10 question survey, which I gave to 7 year 10 and 11 students and 6 random year 12 students. These students were randomly selected. C) I chose to randomly survey 7 year 10’s and 7 year 11’s because from the above equations the results are closet to 7 students…
of this page and page 7. Total marks – 75 Section I Pages 2 - 6 20 marks Attempt Questions 1-20 Allow about 20 minutes for this part Section II Pages 7 - 10 40 marks Attempt Questions 21-24 Allow about 40 minutes for this section Section III Page 11 20 marks Attempt Question 25 Allow about 30 minutes for this section Section IV Page 12 20 marks Attempt either Question 26 or Question 27 Allow about 30 minutes for this section Disclaimer Every…
student's exam score, and the free-response section for the other half. Question Type Number of Questions Timing Multiple-choice 70 questions 55 minutes Document-based question 1 question 50 minutes (includes a 10-minute reading period) Continuity and change-over-time essay 1 question 40 minutes Comparative essay 1 question 40 minutes Multiple-Choice Section Section I consists of 70 multiple-choice questions designed to measure the student's knowledge of world history from Period…
Note:- The question paper covering the entire course shall be divided into three sections as follows:- Section A : This will have questions No. 1 consisting of 12 very short answer questions from the entire syllabus with answer to each question upto five lines in length. Students will attempt 10 questions. Each question will carry two marks; the total weightage being 20 marks. Section B : This will consist of essay type/numerical questions upto five pages in length. Four questions numbering…
Question 1 1 out of 1 points Questions 1 through 4 refer to the following: According to the US Department of Health and Human Services, the percentage of adults who smoked cigarettes in 2011 was 19%. A survey of 500 adults taken in 2012 found 85 who smoke. The researcher is interested in finding evidence at the .05 significance level of a decrease from 2011 to 2012 in the proportion of US adults who smoke. Which of the following pairs of hypotheses is suggested by the scenario described…
Question 1 of 20 next End Review Given the following Year 12 Financial Statement data for a footwear company: Income Statement Data Year 12 (in 000s) Net Revenues from Footwear Sales $ 300,000 Operating Profit (Loss) 70,000 Net Profit (Loss) $ 42,000 Balance Sheet Data Cash on Hand 10,000 Total Current Assets $ 70,000 Total Assets 270,000 Overdraft Loan Payable 5,000 1-Year Bank Loan Payable 10,000 Current Portion of Long-term Loans 17,000 Total Current Liabilities 48,000 Long-Term…