which includes trademarks and knowhow, local exclusivity, management and financial assistance, and joint advertising. The brand itself is widely recognized in the United States, Canada, and Australia because Target is the second largest discount retailer with WalMart being the largest. Equity Joint Venture is another choice of entry mode since it reduces an immense amount of liability. Sharing of assets, risks, profits, and participation in the ownership of Target. Instead of having similar departments as the United…
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