Knowing your Audience Paper and Communication Release
William Whelchel
Diane Dauble
11-28-2011
BCOM/275

When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America.
On Thursday, August 5, 2010, A collapse of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground. At once, rescue efforts began but just two days later another collapse in the mine halted the efforts of the rescue …show more content…
For the good of the company’s future, it was very important that they inform this group personally and not let them hear it from the news organizations covering the story.
There are many different ways to deliver communications like the ones previously reviewed. When speaking to the family members of the workers it is best to do so face to face so they feel important about where they stand in this type of situation. Calling with the information on the phone would seem impersonal and would give the families thoughts that they are not as important. An example of this would be when monetary damages were to be paid to the families of the workers; many family members who were not known to the company came forward looking for money (Prengaman, 2010).
Whenever a company needs to approach an audience it is vitally important that the company knows who the audience will be and that they tailor their communications to that audience. In the communication should be all the details that can possibly be put in and the company needs to be as truthful as possible. Waiting a long time before a communication is released could also damage the situation further. The best possible way to assure the communication is effective is to deliver it in the best format to the audience (Cheesebro, O’Connor, & Rios, 2010).

References * Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. *