impervious to this trend either. The Horizon Report identifies growing ubiquity of social media as one of its fast trends, impacting post-secondary institutions over the next 1-2 years (Johnson, L., Adams Becker, S., Estrada, V., Freeman, A., 2014; W. Kelly, 2013). Universities have a brand and an image that must be maintained at the highest possible standards if they want to continue to attract quality students, faculty, and staff. Every department within a university must plan for continual improvement…
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