Situation Analysis 1. Discussion of the total market The Cool-er, by Interead, is an e-reader device which allows consumers to read e-books. The consumer e-reader market was first established in April 2004 with the release of the Sony ‘LIBRIé’ in Japan[1]. Following Sony’s release there has a number of e-reader releases, which include devices by Amazon, Samsung, Hanvon, and Interead[2]. The e-reader market is just making its move from the introductory stage to the growth phase. This market…
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