Essay On Under Armour

Submitted By DDavis205
Words: 548
Pages: 3

Nike is a clothing and goods manufacturer, focusing on athletic shoes, apparel, sporting goods and accessories.Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities.
Nike has become the world leading sports manufacturer and they now provide a range of apparel, shoes and accessories amongst other products, for a wide-range of global sports.Under armour mission is to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation.Nike is a global publicly traded company. As it was initially formed from a “handshake”, it was “implicit in that act was the determination that we would build our business based on trust, teamwork, honesty and mutual respect”.Under Armour has become the leading supplier of the athletic performance apparel industry. Under Armour began with simple idea to create a t-shirt that would enhance athletic performance by regulating body temperature and removing perspiration without absorbing. In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight decided that dealing Tiger, a Japanese company, would break up the World domination in athletic shoes by Germany.
In 1996, as a football player at the University of Maryland, Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain, impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a "moisture-wicking synthetic fabric", Plank believed it possible to make a t-shirt out of such material.
Nike is one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost