The Abercrombie & Fitch case can be attributed to comments made by CEO Mike Jeffries in 2006 which then resurfaced in May 2013, where he stated in so many words that certain type of people did not fit in his company’s clothes. When Jeffries’s comments about his personal philosophy for the brand being exclusive and only for ‘beautiful people’ were released in the Business Insider article they triggered major negative response from consumers who saw the brand as discriminatory. His intentions may have been to describe his target market and try to give the description of the customer his company was targeting. He may have also tried to use the power of exclusivity and scarcity, hence making his company more appealing. While these are good reasons, he essentially alienated a large group of people who did not fit that description. As one can expect, the backlash was swift and relentless. Nowadays with the advent of social media and internet the news spread hastily, and soon the company was getting negative publicity from celebrities and the media. With the lawsuits and settlements regarding other types of discrimination also pending, A&F offended numerous amounts of people because of their lack of diversity sensitivity. Social media campaigns were created against A&F’s discriminatory focus, ridiculing the brands philosophy. Many individuals pledged to never purchase the brands clothing again, while loyal customers did not see an issue with Jeffries philosophy. The publics’ dissonance with Jeffries brand philosophy hurt A&F’s bottom line significantly.
Only after much media attention did A&F feel compelled to make some sort of statement which was acquiescent at best. A&F stated that they “looked forward to continuing this dialogue”…not that they intended to change or take action or do anything, but that they were committed to “supporting (sic) diversity and inclusion”. It took almost three weeks for Jeffries to finally make a statement and issue an apology. A lot of damage had already been done to the A&F’s image that could have been prevented. A&F did not feel compelled to respond because they had no intensions of changing their target market or focus. They were not planning to change their direction, image or strategy by lengthening the curve. They intended to stick with their select target market because the exclusivity factor drives market demand which allows them to have higher profit margins. A&F took the stance that bad PR was better than no PR. When it was noted that the company remained resistant to address the needs of clothing for larger sized women; rather an overstatement, as the largest size A&F offers is a women’s size 10, while most major manufacturers consider this size a medium, not a large.
| | | | | | | | | | | | | | | | ANOVA | | | | | | | Source of Variance | SS | df | MS | F | P-value | F crit | Between Group | 154.5333 | 2 | 77.26667 | 0.637163 | 0.545774 | 3.885294 | Within Groups | 1455.2 | 12 | 121.2667 | | | | | | | | | | | Total | 1609.733 | 14 | | | | | From the above Anova, we find that the F < F crit, therefore we can conclude that at 95% confidence determine, there is not a significant difference in the mean weekly…
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EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 2) Manufacturing companies usually have three types of inventory. Answer: TRUE Diff: 1 LO: 2-1 EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 3) Retailers sell their products to…
to determine if the data is accurate and precise. Present: To present the data, a bar graph must be used to show the comparison between when she eats healthy foods and exercise regularly and for when she doesn’t eat healthy food and exercise. Analyze: If the hypothesis is proven to be true, then it means that her blood pressure has something to do with her eating habits and lifestyle. 5. The Italian restaurant across the street closes at 9 pm but the one two blocks away closes at 10 pm. Not…
Trade rules for uncleared markets ∗ Özgür July 5, 2005 Abstract We analyze markets in which the price of a traded commodity is such that the supply and the demand are unequal. Under standard assumptions, the agents then have single peaked preferences on their consumption or production choices. For such markets, we propose a class of Uniform Trade rules each of which determines the volume of trade as the median of total demand, total supply, and an exogenous constant. Then these rules allocate…
1) Analyze what aspects of an addict Jekyll displays throughout the novel and provide examples from the novel and the article. Throughout the novel, it is evident that Jekyll becomes addicted to Hyde. He become mesmerized with his evil side His first experience as transforming into Hyde is described as ecstasy and “as if he were, indeed, discovering the Kingdom of God that lies within” (Oates 3). He later gives into his urges to become Hyde more often, and eventually loses control of his transformations…
essay, you will write a thesis-driven analysis of Brent Staples�s �Black Men in Public Space� as your primary source using W.E.B DuBois�s �Double Consciousness�/�The Veil� as a literary framework�the lens through which you analyze Staples. In other words, your essay will analyze how DuBois validates Staples�s experience in �Black Men in Public Space.� You will present a well-developed introductory paragraph that introduces the texts including your thesis statement, several supporting paragraphs…
GFC and the Short Run Model Week 11 Readings Jones, 3rd Edition chapters 10 & 14 This lecture’s objectives ◦ Analyze the Great Financial Crisis (or Great Recession) by amending our models for financial frictions Economics 2102 Week 11 2 1. Prelmiinary ◦ Credit relationships play an integral part in modern economies and are interdependent E.g trade credit, inter-bank lending, bank commercial lending, mortgage lending, bond markets ◦ When credit markets, the ‘financial economy’, seize up, the…
Reference Pyrczak, F., & Bruce, R. R. (2005). Evaluating research in academic journals: A practical guide to realistic evaluation. Pyrczak Pub. Module 2 DQ2 Doctoral learners will have to access and use varied forms of academic literature to conduct research, but…
Topics: 1 Analyze the significance of the book’s title. 2 In the prologue, Cohen writes that Zemurray became a “symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic case of the Ugly American….” (xi). Argue the accuracy of this statement using specific examples from the book to illustrate the “best and the worst” of Samuel Zemurray’s character. 3 The book is divided into four sections—Green, Yellow, Ripe and Brown. Analyze why Cohen used…