SOCIAL MEDIA IN THE GOLFING INDUSTRY The game of Golf originated in the 15th century in Scotland. To many golfers, the Old Course at St Andrews, a links course dating to before 1574, is considered to be a site of pilgrimage. The game of golf has changed. Gone are the days of wooden clubs, stuffy professionals, and subdued golf claps. Today, golf is filled with technologically advanced equipment, raucous crowds, and professional players with loud personalities and even louder outfits. Over the…
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