C.S.R
Group Project
Submitted to Alanah

Table of Contents
Introduction : 2
Social responsibility : 3
Maritime New Zealand: 5
The Triple Bottom Line theory 8
Malcom Brands : 10
Conclusion : 13

Introduction :

A small number of innovative and entrepreneurial companies and their aspiration for social change thedriver business repositioning is to transform the economic success of the society as well as the best throughtheir products. based on some of the faces of this report and business models (CSR-driven) firmsand looks at their corporate social responsibility-driven innovations. This report and the motivation to create two foldpurpose more CSR-driven innovation, idea generation and innovation-driven process to the final businessstrategy the CSR including a description of the most important factors for small and medium enterprises (SME) is motivating. With regard to the structure so that readers can follow the process and this is reflected in their business whathappens, the two cases are , Rena a shipwreck, The owner of Rena ship was Diana shipping company vessel lodged itself in to the sea. It was 10 km far away from the entrance of port of Tauranga in the Bay of Plenty. It was carrying 1368 containers, 1700 tonnes of fuel and 200 tonnes of marine oil. It was the largest disaster in NZ’s history. Corporate social responsibility is a major problem faced by the company so far in New Zealand, October 14, 2011 on the Astrolabe Reef in the Bay of Plenty, crashed cargo ship, Rena, is. This is a huge environmental impact, and New Zealand's worst environmental disaster in position. Environment Bay of Plenty community event, but the repercussions would be devastating. Question of the boat, the MV Rena, an Israeli company has been built in Germany. About twenty kilometers off the coast of Tauranga on 5 October 2011, which occurred in the early hours. The oil spill, maritime response to the coast of New Zealand, who took over the sea. The risk of contamination of bunker fuel, mainly as a result of both cargo and containers on board at the time of the incident came to light. New Zealand is one of the most popular tourist destinations in the ship enough to kill it, release the risk of heavy fuel oil and engine oil in it, either in the form of tons of oil in 1700, had. In addition, the ship, a 121-perishable food items on the board with a thousand of the 32 containers of hazardous substances, including the three hundred and sixty-eight vessels had. The incident unfolded in a popular tourist site in the Bay of Plenty, where dolphins, whales, seals, penguins and other seabirds left.
The oil spill has been nearly two thousand birds died on 22 November, the environment, had a great impact on. After the events, it is not clear who will pay for the cost of tens of Rena clean as expected. It's not clear how much the insurance company to cover costs. After the sinking of the ship's owner or MSc Costamare It includes both its staff and be responsible for its management or the board during the press conference confirming the initiative to push the responsibility back to the owner. Social responsibility :
Used as a measure of the overall total of more businesses and organizations in order to maintain control of the display indicates that the economy and the environment .
Corporate Social Responsibility is a form of corporate self-regulation integrated into a business model to serve businesses and organizations , social responsibility, ethical and transparent way of acting in such a way that the health and contribute to the welfare of society
Socially responsible investing is an important part of corporate social responsibility. Is visible to the human mind through the interaction of society and country. It works, imagine and create ideas, and then the action of human potential. And the creation of a number of the company's spirit of imagination to form an abstract stucture. It is called the corporate culture. The company