A New Hope On May 22 1964, shortly after the assassination of JFK, Lyndon Baines Johnson delivered a speech in Ann Arbor, Michigan. It was called the great society, and it was a rousing call to stir the American public’s souls and think positively and logically toward the future of the United Sates, mainly economically and socially. The great society program was a wonderful agenda promoting liberal ideas such as affordable housing for the poor, training and job placement for the poor, reconstructing highways and cities to make room for the great influx of people to urban areas, and stricter measures on food and water quality. He uses ethos, pathos, and logos to achieve his goal, thus awakening people’s minds concerning the society of that day. LBJ’s ethos is uncontested. He was president of the United States at the time of this speech, before that he was vice president for 2 years under JFK, was in the senate for 6 years before that, and was in the House of Representatives for 12 years preceding that. This man had held political office for over 20 years at the time of this speech, so he can be trusted to have a firm grasp on the state of our union and our economic position of the time. To accentuate his ethics of a great society, he quotes the great philosopher Aristotle with the line: "Men come together in cities in order to live, but they remain together in order to live the good life." This gives him credit for a classical understanding of a great mind and culture just by knowing he who was and using his words. President Johnson’s use of pathos is very touching. As an introduction into his state of mind on the status of our country he states: “Your imagination and your initiative and your indignation will determine whether we build a society where progress is the servant of our needs, or a society where old values and new visions are buried under unbridled growth. For in your time we have the opportunity to move not only toward the rich society and the powerful society, but upward to the Great Society.” He doesn’t want America to stagnate and crumble within itself, and to stop that from happening in the future, he sees constant changes going no direction but up, from a rich and powerful nation to a great nation. This touches on every American’s heart and mind, as these are very positive values to uphold. With this quote: “Within your lifetime powerful forces, already loosed, will take us toward a way of life beyond the realm of our experience, almost beyond the bounds of our imagination,” President Johnson is expanding the realm of possibilities within people’s minds, hinting toward the dreams of the future. He also positions for pathos with the line: “Our society will not be great until every young mind is set free to scan the farthest reaches of thought and imagination.” This gets to the hearts and souls of parents and future parents, and even touches the young adults of the time as a realization