cultural dimensions (four) (L,D) b) National, business, corporate culture sub-dimensions (at least four for each)(L,E) c) International negotiation antecedents (L,G) Marketing and Sales (2): a) Five dimensions of business (L,D) b) Marketing, marketing concept, marketing strategy (D) c) Promotion vs personal selling, Impact of 4 types on AIDA (L,G) The Walker, Churchill, Ford Model of Salesperson Performance (3): a) Major components of the model (L,D,G) b) Three types of role perception…
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