NOKIA: RE-CONNECTING PEOPLE Intro Nokia, the Finnish telecommunications company, is not only the world’s leading mobile phone manufacturer but also Europe’s biggest brand and the world’s 5th biggest brand according to the Business Week – Interbrand ‘Best Global Brands 2009’ report. However, in what might be described as a ‘challenging’ – for “challenging”, read hyper-competitive – global marketing environment, Nokia’s brand value fell by 3 per cent to £23 billion (euro 24 billion)…
Words 2576 - Pages 11