Title: “Yard Sellers” by Bob Jones
Mission Statement: Yard Sellers will take the hassle out of having a yard sale and take the clutter out of your house.
INTRODUCTION
• Attention-getter: So you’re walking through your house, going from one cluttered room to another, and you realize you’re well on your way to becoming a hoarder.
• Audience connection: You realize it’s time for a yard sale but you don’t want to deal with the hassle of pricing your stuff, setting it up in the driveway or yard, advertising, and sitting in the heat waiting for things to sale.
• Credibility: Yard Sellers will take care of all those things for you.
• Thesis: I will talk about the purpose of Yard Sellers, describe the service we provide, the target market, the competition, and the financial breakdown of the company.
BODY
I. Purpose of Yard Sellers
1. Saving you the hassles that accompany having a yard sale
2. Clearing the clutter out of your house
II. Services we provide
1. All you have to do is decide when and what you want to sell (Ref. 1)
2. We price the items (Ref. 2)
3. We pull them out into the yard or driveway
4. We advertise for your yard sale
5. We set up and run the entire thing from start to finish
6. We haul off items that don’t sell and that you don’t want
III. Target market
1. Elderly
2. Hoarders
3. Anyone who doesn’t want to do their own yard sale
IV. Competition
1. Internet trading sites (Ref. 3, 4)
2. People who