Exercise #4

Social Movements

1) STAGES OF THE CAMPAIGN
Using Yale’s five-stage developmental model, identify the stages of Ronald Reagan’s first presidential campaign giving specific examples from history. Give specific attention to applying the stages of a campaign history. Document your sources using APA format. You must use EBSCO or other on-line sources available through Amberton Library. You may also use books available through Ebrary and net library to complete this assignment. These on-line books are available on the library’s on-line resources. Do not try to complete this assignment by using websites for speeches.

Yale’s five stage developmental model gives us examples of what should
286. The Participation step involves recruitment and involvement of previously uncommitted persons, although, this can be difficult to detect during political campaigns. The fine line between supporter and potential adversary can be as simple as the results of a primary election, as is in the case in the Republican Primary elections, which began in January 1980. George H. W. Bush ran against Ronald Reagan in the 1980 Republican primaries. After George Bush was ultimately defeated, Reagan appointed Bush as his potential Vice President and running mate. The line of when George bush, previously uncommitted, became recruited by the Reagan Campaign is distinct. It occurred when George H. W. Bush accepted the offer to run beside Ronald Reagan.

The fourth step in Yale’s model is known as Penetration. Larson (2010) “The penetration stage can be defined as the point at which a person, product, or idea has earned a meaningful share of the market, electorate, or other constituency. Meaningful might be defined as enough to be noticed by the opposition brand, candidate, or cause “p. 289. Winning an election is not a prerequisite for having penetrated a certain party’s ranks as a contender. In fact, simply being able to collect a substantial amount of votes can suffice in establishing legitimacy and therefore