It is undeniable that World War II caused many problems throughout the late 1940’s. Luckily, America did not just crumble from this post-war drama. In the years after World War II, many cultural artifacts came about. Not only did these artifacts help America, but they also proved to other countries and to Americans themselves that we are still strong and striving to be the best. The late 40’s brought about many products - the types of products that were invented for the people. People loved music and going to concerts. The likes of Billie Holiday, Ella Fitzgerald, and Frank Sinatra were all booming artists on the popular jazz/swing scene. In the music world, people began listening to their favorite artists on the radio. Those who had access to a record player could buy records of their favorite bands or artists and listen to them during their spare time. In 1948, a new type of record player was introduced by Peter Goldmark. Records before this time could only contain up to 30 minutes of music. The invention of the long playing record, also referred to as LP, introduced improved music into American society while lengthening the amount of time music could be played on records with increased the sound quality. The LP was a major invention not only to American society but also to recording artists and the music industry. First, let’s start with a proper definition of a long playing record. Long playing records are vinyl gramophone records, 10-12 inches in diameter. The LP served as the primary release format for recorded music since being introduced. These records would rotate at 33 1/3 revolutions per minute, almost double the amount that was on the previous 78 rpm disc. The 78 rpm disc was used prior to the invention of the LP , This means that one LP could hold as much as or close to two 78 rpm discs. Peter Goldmark combined the advantages of a quiet vinyl plastic pressing material with microgroove geometry and 33 1/3 rpm to produce playing times up to about 25 minutes. The use of vinyl made the LP better than the 78’s and caused very little feedback while being played. This pleased both consumers and artists because their music sounded clearer and was enjoyable to listen to. Again, it underscores the post-war attitude of the people – striving to gather themselves and willing to work to be the best. The older 78’s could only hold fifteen minutes of recorded sound meaning the amount of recording time was almost doubled. The invention of the LP disc improved the capability of having record music in one’s home and improved the quality of music in 1948. The first LP was produced by the Columbia Records and was unveiled at a press conference in the Waldorf Astoria on June 21, 1948. Columbia Records was one of the top selling and producing record companies at that time. Thus it made sense as an illustrator of the current societal mindset, the LP, created to expand the playing ability of records, was produced by the bestselling record company. Throughout the years, LP records were used for a variety of things. They were played on the radio, in stores, at dances, and basically everywhere music was able to be played. Besides turntable-based playback, records have two other main functions: mixing and decoration. DJs spin records to create unique, rhythmic scratching sounds. LPs are still relevant today as unpopular or damaged LPs are used for decoration, and album covers are framed as artwork. The LP discs were used by anyone who was interested in them. As long as a person had a record player, they were able to enjoy the sounds of an LP album. It was not used to identify any people in society, but rather solely for enjoyment. Collective enjoyment signifying America coming together post-war . People