SUCCESS OF AIRBNB ....................................................................................................................... 3 TRUSTED COMMUNITY ................................................................................................................................. 3 PERSONALIZED EXPERIENCE ................................................................................................................... 4 FUSS-FREE BOOKINGS ................................................................................................................................ 5
RECOMMENDATIONS FOR TRADITIONAL HOTELS .............................................................. 6 CONNECTING WITH ITS GUESTS .............................................................................................................. 6 OFFER A PERSONALIZED EXPERIENCE ................................................................................................ 6 AVAILABILITY OF FREE WI-FI .................................................................................................................... 7
HOSP2001 Hotel Operations A new perspective of hotel operations: What hoteliers can learn from Airbnb
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Abigail Wong 43620928
Introduction
Air bed and breakfast, also known as Airbnb, is one of the fastest growing companies within the hospitality industry. Since its establishment in 2008,
Airbnb now connects hosts and guests across the globe, having over 800,000 listings in 33,000 cities in 192 countries. It is a trusted community marketplace where hosts get to list their places, while guests get to discover and book unique accommodations around the world.
In this report, we will analyse the factors that made Airbnb so successful.
Secondly, we will discuss three things that traditional hotels can learn from the new entrants that have reshaped the hotel business model and value chain before closing with a conclusion.
HOSP2001 Hotel Operations A new perspective of hotel operations: What hoteliers can learn from Airbnb
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Abigail Wong 43620928
Success of Airbnb
Through building trusted relationships, realising the importance of experience and integrating new technologies, these elements have led to Airbnb’s great success. Trusted Community
“But without trust, Airbnb simply doesn’t work,” (Chesky, 2011). Hence, it is the main aspect that Airbnb focuses on.
Throughout the years, Airbnb has been constantly improving their business model, creating programs like “The Airbnb Host Guarantee” and “Verified ID”.
It has transformed Airbnb into a more trusted and reliable alternative to hotels.
“The Airbnb Host Guarantee” insures hosts’ property for up to AUD $1million without a fee, this gains the confidence of hosts to let out their spare rooms or apartments to complete strangers. By tying the exchange of the users’ real identity via
