Problem/Opportunity Step 4: Develop Possible Research Objectives Step 5: Select Research Objective(s) to Be Addressed Step 6: Prepare Research Request Agreement Marketing Research Objectives Goal statements defining the specific data needed to answer the research question 7 Types of Primary Data Motivation Demographic/Socioeconomic Intentions BEHAVIOR Personality/Lifestyle Awareness/Knowledge Attitudes Demographics/Socioeconomic Examples include age, education, occupation, marital status, gender, and income Often…
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