Contents 1.0 Figure List 3 2.0 Table List 3 3.0 Abbreviations 4 4.0 Introduction 5 5.0 Operational Activities 6 6.0 Supply Chain Management, Suppliers and Partners 10 7.0 Brand Image 15 7.1 Theoretical Background 15 7.2 Customer characteristics 16 7.3 Analysis of brand image driver 17 7.4 Scale 18 8.0 Corporate Social Responsibility 20 8.1 Scope 20 8.2 Corporate Social Responsibility and Ethics 20 9.0 Digital Marketing 23 10.0 Conclusion and Recommendations 23 11.0 Appendices 24 11.1 Appendix A –…
Words 8206 - Pages 33