& risks. Each component of value chain represents an industry in its own right. Global nature – multiple locations & multiple configuration. Industry Segmentation – broken down into segments. When analysing segment type of information needed includes – segment definition, size, average annual growth, an explanation of data. Product Segmentation – what is offered?, – who it is offered to?. Industry Life Cycle – Start-up, Growth, Control, Maturity, Shakeout, Decline Start-up – small industry…
Words 872 - Pages 4