Recently, so many chocolate marketers are planning to penetrate into a huge market, China. However, chocolate is an exotic food product for Chinese people. Thus, the purpose of this paper is to investigate the concept of how to increase sales of Godiva in term of the main products, the factors, the motivations, and eventually, the ways to increase sales. (Can be found in more than 80 countries) When people are talking about Godiva, the first product they think of is chocolate. However, the main…
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