It is, however, only considered effective if the underlying meaning is caught by the listeners (Alexander, 1997, p. 76). Reading and understanding puns tend to require some use of semiotics, or the ability to understand the symbolism/meaning behind what is being said and how it reflects on the culture at any given time. For example, in a case study in England found many examples of puns created from a catch phrase chanted by fans of English soccer teams in the 1970s. The catch phrase went something…
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