card number is used as a means of making payment for any directly marketed product. There is no need for verifying the signatures of credit card holders. Telemarketing and TV home shopping channels are popular methods because of this system of payment. Reluctant customers: Most consumers are suspicious of manufacturers because of a history of deception and shoddy products. They would rather inspect the goods before buying them. 6. PERSONAL SELLING – Face – to – face interaction with one or more…
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