Cited…………………………………………………………………………… 33 History The story of Green Mountain Coffee Roasters Incorporated begins with the story of Robert Stiller. Robert Stiller was an entrepreneur, who, in 1971 launched a rolling papers company branded E-Z Wider. The premise of E-Z Wider was a simple one: provide longer, wider papers so customers could roll larger joints. As the cultural rebellion of the 1970’s began to wind down, Stiller and his partner, Burton Rubin, sold E-Z Wider to Rizla, who operated in the tobacco industry…
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