A1. E-Commerce Solutions. Spice King houses its menu as well as a shopping cart for gathering orders. Payments are taken online through a company called Eat24. When clicking on checkout from Spice King’s site, customers are routed to Eat24’s secure site where they simply enter their payment information. Payments can be made via several payment types, including cash at delivery. Eat24 secures private payment information encrypting it with a SSL certificate. Eat 24 acts as a local restaurant directory of sorts. It boasts a pool of thousands of vendors who have delivery, pick-up, and catering. Customers enter their location information and it shows restaurants in that city. From there you can enter more advanced search These businesses are focused on our target market. Customers who speak Punjabi tend to start at these sites to find what they need almost as much as search engines. The customer who feels more comfortable with places that speak their language other than English or want authentic Indian Cuisine will be pointed to Spice King from a site they know and trust.
Customers come to Spice King for the Indian theme: food, music, and atmosphere. Focus on the customer and the international appeal of Indian music will positively increase the restaurant’s reputation in Indian culture. Indian music and language coupled with the culture of Indian colors on the page will give a more familiar and comfortable feel. Marketing to the culture of India will allow customers to see the company in a more favorable light and recommend the restaurant as employees strive to show compassion for the customers within the local community.
A4. Customer Relationship Management. No matter how good the food tastes or how great the place looks, nothing stops customers from coming back like bad customer service. This is even truer in a restaurant with international culture. This concept doesn’t disappear as the world turns more technically. Providing great customer service using internet technologies is just more challenging. Customer Relationship Management (CRM) is important to build, maintain, and strengthen
