Assessment Code: Capstone Student Name: RP Student ID: 000XXXXXX Date: 7/21/15 Mentor Name: CJ
Triple E, LLC Extraordinary, Everyday Events RP Owner/CEO
522 SE Washington Ave. STE 139, 140 Roseburg OR 97470 541-440-7662 email address July 21, 2015
Table of Contents Part A 2 Executive Summary 2 A1. Company Identification 2 A2. Mission of the Company 3 A3. Business Goals 3 A4. Keys to Success 3 B1. Industry History 3 B2. Legal Form of Ownership 4 B3. Location and Facilities 4 B4. Management Structure 4 B5. Products and Services 5 C. Market Analysis 5 C1. Target Market 5 C2. Industry Analysis 5 C3. SWOT Analysis 7 D. Market Strategy 9 D1. 4Ps 9 D3: Promotional Strategy 10 D4: Sales A4. Keys to Success Triple E's keys to long-term profitability and success are: Differentiate our services to local businesses so that our clients understand that we are able to better serve their needs than more traditional or generic competitors. Keeping close contact with clients and establishing a well-functioning long-term relationship with them to generate repeat business and a thriving reputation. Establish a comprehensive service experience for our clients which includes consultation, and analysis of each business' specific goals and target audiences. Creation of dynamic, streamlined and custom advertising campaigns and meeting/event design based on needs, with total design work of all audio-visual-web advertising tools, implementation, and event follow-up analysis. B1. Industry History Although the need to notify potential buyers that products and services are available has always been part of buying and selling, marketing in its current guise is a relatively new industry. It wasn’t until the 1950’s that companies began to realize that customers and their needs had changed, making the tried-and-true methods used at the time, obsolete. No longer could a business rely on the simple supply-and-demand way of providing goods or services. People wanted to know more about the specifics of the goods being sold, wanted to know what others thought about
