The future of CSR NGO Partnerships OgilvyEarth and Millward Brown collaborated in research looking into relationships between NGO and corporates in China. Beyond looking at the rapidly changing landscape of NGOs, we wanted to take a closer look into how partnership are developed and the evolving co dependence of NGOs and Corporations in this shifting environment. In the last few decades, China’s focus has been primarily on the nation’s GDP growth. However, economic progress brought about new…
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