new partners, suppose existing partners better, better management of marketing info and customer info, feedback from customers on products. Break Revenue = fixed cost / (contributed margin price – cost); this does not allow us to know demand. Ch 8 Campaign Planning for Digital Media Marketing Communication Plan: Objectives: A (audience), I(interest), O(opinions), Response mechanisms, specific landing page, Segment + TM (target market) – digital habits, how tm view information, psychographics…
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