be there. The city of Birmingham has seen the decline in the manufacturing-based economy and a rise to a service based economy and the events have a played a major part in that development as the events provision contributes to the image of a destination. According to Matthews, (2008) special events are the gathering of people, in order to recognise, celebrate, and commemorate an occasion at a certain time scale. The gathering can be knowledgeable, entertaining or trade. According to Shone, Parry…
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