The distinctions between quantitative and qualitative data can perhaps appear to be a bit of a dull subject. Does it really matter? Don’t we just pick a method that answers our research questions and off we go? Well, yes and no. Entire careers have been fought over exactly these questions. What counts as data, or more specifically what counts as meaningful data? What's going to tell us something that’s worth us knowing? So, yes, we have choices, and in one sense those choices are inevitably going…
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