January 2013

I – Executive Summary

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO
|
|Legacy | |5% |2 |0.10 |- The Mickey Mouse Legacy is one of the highlight of the company. |
|S3: Ability to venture into different areas | | | | |-The venture was much expected in merchandise. |
|and make profits | |10% |3 |0.30 |- Good marketing strategy conforms to work across different cultures and |
|S4: Global Standardization | | | | |countries to promote a product like the Disney theme park. |
| | |10% |3 |0.30 |- The characters in the Disney are the target prospect of the young ones. |
| | | | | | |
|S5: Popular Characters | | | | | |
| | |10% |3 |0.30 | |
|Total