Volkswagen Group Essay examples

Submitted By borca12
Words: 1388
Pages: 6

NEW START-UPS AND PRODUCTION MILESTONES IN 2011 WORLDWIDE, DURING FISCAL YEAR 2011 THE VOLKSWAGEN GROUP SUCCESSFULLY IMPLEMENT A HIGHLIGHT WAS THE START OF PRODUCTION OF THE NEW VOLKSWAGEN UP! , SKODA, CITIGO A VERSION OF THE PASSAT DESIGNED ESPECAILLY FOR THE US MARKET. THE SUCCESSORS OF THE EXPANDED ITS RANGE OF MODELS BY THE Q3 AND OTHER VEHICLES. BENTLEY OVERHAULED TH THE INDIAN CITY OF PUNE.

A NUMBER OF OTHER IMPORTANT PRODUCTION MILESTONES FOR THE VOLKSWAGEN GROUP W THE 125 MILLIONTH VEHICLE OF THE COMINED BRANDS ROLLED ROLLED OFF THE ASSEMBLY LIN ITS TEN MILLIONTH VEHICLE IN MAY. AND IN JULY, FAW VOLKSWAGEN CELEBRATED PRODUCTIO

THE GROUP'S RPODUCTION SYSTEM AS PART OF THE "VOLKSWAGEN WAY" , WE ARE CONTINUING TO OPTIMIZE THE PROCESSES AN IDENTIFY ANY KIND OF WASTE, ELIMINATE IT IN A LASTING MANNER, AND INTRODUCE NEW, MO INTERNAL DEPARTMENT AND CROSS-DEPARTMENTAL COOPERATION. THIS SYSTEM, WHICH HAS BEING VALUE DRIVEN, SYNCHRONOUS BUSINESS. ANOTHER FOCUS OF OUR WORK ON PRODUC ERGONOMICS AT THE WORKSTATION IN THE AREAS OF NEW PRODUCT ENGINEERING, DESIGN AN

IN PARALLEL WITH THIS, AND AS PART OF A NEW LOGISTICS PLAN, WE ARE WOKING TO OPTIMA AS A RESULT OF THESE EFFORTS, PROCESSES WERE STANDARDIZED ACROSS PLANTS AND BRAND

THANKS TO SYSTEMATIC STANDARDIZATION, THE MODULAR TOOLKITS DEVELOPED BY THE GRO EFFORT USING A UNIFORM VEHICLE ARCHITECTURE. AT THE SAME TIME, THE UNIT COSTS, ONE-

IN ORDER TO MEET RISING WORLWIDE DEMAND FOR VEHICLES, WE ARE INCRESINGLY COMMIT WITH THE USE OF MODULAR TOOLKITS - ENSURES THAT WE CAN COST-EFFECTIVELY SUPPORT TH INTEGRATED CONCEPTS CREATE THE CONDITIONS FOR THIS.

IN THE COMING YEARS, MQB WILL FORM THE BASIS FOR MANY OUR GROUP VEHICLES. THE "MO STANDARDIZATION: FROM OPERATING EQUIPMENT THROUGH FACILITIES NAD PRODUCTION AR ACHIEVING HIGH LEVELS OF FLEXIBILITY FOR THE FACILITIES. PRODUCTION WILL THUS BE IN A P IN ONE AND THE SAME FACILITY. THIS ALLOWS THE CAPACITY OF ALL PLANTS IN THE GROUP TO

ONE OF OUR MOST IMPORTANT GOALS IS TO CONTINUALLY INCREASING EFFICIENCY. WE INTEND AND INSTRUMENTS OF GROUP-WIDE PRODUCTION SYSTEM.

TRAINING CENTRES ARE BEING ESTABLISHED WORLDWIDE IN ORDER TO TRAIN EMPLOYEES OF TH

FOR LOGISTICS IN 2011. THE TRAINING FACILITY OFFERS CUSTOMIZED EDUCATION IN THE LOGIST PLANT AND THE WOLSBURGSITE.

SALES AND MARKETING THE VOLKSWAGEN GROUP'S UNIQUE PORTFOLIO OF PRODUCTS IS MADE UP OF " 10 SUCCESSFU DISTINCT AND INDIVIDUAL IMAGE OF EACH BRAND AND OPTIMAZED THEIR MARKET POSITIONIN

BRAND DIVERSITY IN THE VOLKWAGEN GROUP "VOLKSWAGEN - DAS AUTO". THIS SLOGAN UNITES THE THREE CORE MESSAGES THAT DISTINGUI FOR CUSTOMERS WORLDWIDE, THE BRAND IS AN EXPRESSSION OF QUALITY, RELIABILITY AND GE THE VOLKSWAGEN BRAND IS THE FIRST CHOICE FOR MILLIONS OF CUSTOMERS WHEN A PURCHAS VOLKSWAGEN ENJOYS A DECISIVE COMPETITIVE ADVANTAGE THROUGH "INNOVATION THAT IS GOAL OF BECOMING THE MOST INNOVATIVE VOLUME MANUFACTURER WITH THE BEST QUATLIT

IN THE PREMIUM SEGMENT, "AUDI" HAS BECOME ONE OF THE STRONGEST CAR BRANDS WORLD AND RELIES HEAVILY ON ITS SPORTY, HIGH QUALITY AND PROGRESSIVE IMAGE". THE SUCCESS O ON AUDI MDELS, IS IMPRESSIVE PROOF OF THE FACT THAT AUDI HAS EVOLVED INTO A PREMIUM EMOTIONAL DESIGN LANGUAGE.

WITH ITS "SIMPLY CLEVER" SLOGAN SKODA HAS BECOME ONE OF THE FASTEST EMERGING BRAN DESIGN, COUPLED WITH INTELLIGENT IDEAS FOR THE USE OF SPACE THAT ARE TECHNICALLY SIM THE NUMERIOUS AWARDS FOR AMBITIOUS, INNOVATIVE AND SOPHISTICATE VEHICLE DESIGN.

MODELS THAT REGULARLY WIN AWARDS FOR THEIR OUTSTANIDNG DESIGN ARE REPRESENTATIV

SUCCESSFULLY IMPLEMENTED 30 NEW PRODUCTION START-UPS, 17 OF WHICH WERE NEW PRODUCTS O AGEN UP! , SKODA, CITIGO AND SEAT MII SMALL CARS. VOLKSWAGEN PASSENGER CARS STARTED PRODUCT THE SUCCESSORS OF THE GOLF CABRIOLET AND THE NEW BEETLE WERE ALSO IMPORTANT MILESTONES BENTLEY OVERHAULED THE CONTINENTAL CLASS WITH GT AND GT CABRIOLET. "THE SKODA RAPID" IS AN

HE VOLKSWAGEN GROUP WERE CELEBRATED IN THE REPORTING PERIOD: FOR VOLKSWAGEN