about it. Trinh will continue to buy Khong Do Green Tea for its good taste, and also because at her age, she sees it is the coolest trend right now. 2.2 MARKET ANALYSIS - Consumption: The sales volume for the ready-to-drink products segment in Vietnam has reached 1,200 billions VND in 2007 for a volume of 125.9 million liters. This product segment has shown a steady growth since 2006: an increase of 13.5% over a period of 3 years. The consumption rate per capita in 2007 has reached 3.94 liters…
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