industry. We will focus on the entertainment division of their operations, as it is a growing segment within their company. The games consoles industry is also projected to grow until 2016 and has a good entry potential, as the threats of new entrants, substitutes, buyer and supplier power and industry rivalry are moderate. - The Idea The company wishes to launch a new game console including a virtual reality helmet, as well as additional differentiated content such as on-demand movies, TV shows and…
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