Alliance Management at Eli Lilly: Lessons on How Alliance Capability Contributes to Sustainable Advantage Luvison, Dave, Journal of Applied Management and Entrepreneurship Executive Summary Alliances have long been an important strategy in the pharmaceutical industry even thoughmore than half fail. Eli Lilly set out to create a core competence in the area of strategic alliancemanagement that would not only improve its success rate, but also differentiate the firm fromits competitors in the industry…
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