Neo Huang
6th/ 7th period
November 11th, 2013

Verizon FiOS Analytical Paragraph

Verizon FiOS is a high speed television, internet and phone service. In large, bold letters, the advertisement says that the service is $89.99 per month, and in small print it says that that price does not include taxes, fees, equipment, or the RSN fee. The advertisement for this service was primarily targeted at adults around 30 to 50, with children. The advertisement uses several persuasive techniques and claims to convince its target audience that they should purchase Verizon FiOS because it is the fastest, highest quality and most reliable service. The advertisement mainly uses “special offers”, “transfer”, “unfinished claims”, “weasel words”, “testimonials”, “facts and figures”, and “unique claims” to convince people to purchase it. For instance, the advertisement says that you can get either a $300.00 Amazon.com Gift Card or a $300.00 Visa Prepaid Card with a two year contract. This ad is appealing to families because most parents want to save money and/ or earn more money so that their kids can live better lives than they did. The $300.00 seems like a lot of money, but after the $89.99 a month, not including fees, for two years, it would still cost them $77.49 per month not including the fees. Also, the advertisement says that the new season of Boardwalk Empire, a popular television show, is exclusive to the channel HBO, and that you can get 50% off that channel if you order today, which is also a “special offer”. It does not say that Verizon FiOS is the only place you can see it, though many people will