For the exclusive use of S. SWAIN, 2014. 9-805-033 SEPTEMBER 21, 2004 WILLIAM A. SAHLMAN Valhalla Partners Due Diligence It was March 2002, and Art Marks was sitting around a campfire in the Blue Ridge Mountains with two friends from the venture capital world, Gene Riechers and Hooks Johnston. They'd had a few drinks. They'd told some jokes. But, like retired athletes who can't help rehashing old games, the campfire conversation kept circling back to the same place, back to the same topic, and…
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