business have an online presence regardless of whether or not they have an online store. Today, many consumers use the internet to research and purchase products. Consumers also use social media to spread awareness about products and companies, there are over 955 million Facebook accounts (Kumar & Mirchandani, 2012), and new social media sites are cropping up constantly. Launching an online presence is a low cost and easy way to boost sales by promotion products through their social media pages, as…
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