1 Study Questions for written final to be given Dec. 3, 2013 9:30 – 10:45 a.m. Chapter One. An Intro to IMC Communication 1. Name the four Ps of the marketing mix: Product, price, place and promotion. 2. Which of the following is not one of the five traditional media used in promotions? a. Newspapers b. Magazines c. Social media d. Television, radio e. Billboards 3. Name two nontraditional media. Company website, Facebook, Twitter, YouTube, Instagram, Pinterest, FourSquare, 4. True/False:…
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