study human societies and cultures to explain similarities and differences. Ethnography focuses on a particular community, society, or culture based on information collected during fieldwork, which involves living in the community (e.g., 6 months to 2 years). Emphasizes local behavior, beliefs, customs, social life, economic activities, politics, and religion Emic and etic views Ethnology examines, interprets, analyzes, and compares the ethnographic data gathered in different societies to make…
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