consequences of your decision to modify spot 'A': Director of Product Management:Your boss says, "I asked you to reach 15,000+ units a week. Your decision put us at 14,616 at the end of last week. While it's not what I asked for, it's in the ball park. You had better hope unit sales increase to meet projections in the coming weeks." Unit Sales:Medium increase, 2,616 units, potential for future increases looks good. HA advertising is losing out on the Sunday 3:00 - 4:00 market. Brand awareness increased…
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