at the bottom. Investor and shareholder believe the fair return in future, because j&j is as big company. 2.pg.49, p&g, customer come first and shareholder value naturally follow, 3.pg,49. Apple, shareholder that theydont matter much and that they certainly won't interfere with apple pursuit of its original customer focus purpose Difference situation, apple- backdating option, p&g- recall, j&j-being slow to act in issuing a series of recalls related to product quality. B. the maximization challenge…
Words 1258 - Pages 6