communicability: the degree to which the new product’s benefits are evident to or can be communicated to the prospective customer. Innovating in the Internet age is different in three important ways: 1. innovation occurs with greater rapidity across product types and national boundaties. 2. It requires collaboration across scientific and technical disciplimnes. 3. The traditional concept of intellectual property is being questioned. It needs to evolve from being a possession that is boarded to being a productive…
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