MODULE ASSIGNMENT COVERSHEET: Business Enterprise and InnovationInnovation Report (Group Project)

MODULE CODE

MBA 411

Student names

Student Numbers

Mr. Bùi Công Trường Mr. Nguyễn Trần Khoa Mr. Nguyễn Xuân Khang Ms. Vũ Thu Huyền Mr. Bùi Hoàng Phước

S 1211959 S 1212356 S 1213548 S 1213544 S 1213786

Module Tutor: Module Title:

Ronald Ainsbury BUSINESS ENTERPRISE & INNOVATION

Submission Date: December 17 , 2012 Word Count: 3,050 words (excluding references)

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INNOVATION REPORT: TRUNG NGUYEN COFFEE

CONTENTS

I- INTRODUCTON II- INNOVATION SUCCESS OF TRUNG NGUYEN 1- The story of a family business 2- Innovation success III- ASSESSMENT OF INNOVATION MANAGEMENT

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1- SPOTS Analysis 2- Porter’s Five
- Process innovation: Before Trung Nguyen made a start-up in coffee processing business, mostly all coffee on home market was processed with a small quantity by handicraft or semiautomatic machinery. Trung Nguyên is the first coffee enterprise in Viet Nam has invested in high technology to process coffee beans by importing machinery. Until now, Trung Nguyen has invested in high-tech processing machinery with capital of over $ USD 60 million. Recently, the additional investment capital of Trung Nguyen for high-tech machinery was up to $USD 80 million (VnEconomy, 2012). As for coffee-processing industry, in general, the investment of Trung Nguyen in high technology can be seen a technology innovation in processing coffee, compared to current handicraft and semiautomatic machinery nationwide. On the other hand, franchising style of Trung Nguyen trade system is also a revolution of distribution process in Viet Nam. Generally speaking, the success of Trung Nguyen from the beginning until now has essentially based in the innovation strategies of the enterprise about product, service and process. III- ASSESSMENT OF INNOVATION MANAGEMENT
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The innovation, despite of product, service or process, is not particular events but an endless process during the lifespan of an organization in order to make differences in goods, services or processes but better than before (Joe Tidd & John Bessan, 2011). Therefore, the innovation process has to be managed