Analysing the External Environment A. INTRODUCTION TO SESSIONtc A. INTRODUCTION TO UNIT For many companies in the UK and the United States the period 1950 to 1970 seems in retrospect to have been one of almost uninterrupted straight-line growth in a relatively stable environment. In such a situation managers look effective and perhaps they are effective if they do the same thing over and over again and appoint successors in their own image. Then in the 1970s a big change took place. Doing the same…
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