PAPER MARKETING MANAGEMENT

Content ...............................................................................................................................
Executive Summary ...........................................................................................................
Company Background & Objective ...................................................................................
Marketing Strategy ............................................................................................................
Customer Analysis ............................................................................................................
Result of Marketing Strategy
III. MARKETING STRATEGY

Market Environment

According to the Foundation of Marketing book from Pearson, Marketing Environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers. In the marketing environment we should analyze and consider the Strenghts, Weaknesses, Opportunities, and Threats (SWOT).

Four key components considered in improving the marketing strategy for TRESemme include:

PRODUCT

TRESemme create a new product which is distinct line of mens haircare, this company also design medium-sized shampoo & conditioner bottles to meet the product mix of the competitors, they provide money-back guarantee if the consumer is not satisfied with the product including the 'Salon Standard' tag line in addition to 'professional. Affordable' 'Salon standard' will replace the existing 'used by professionals' and the last that TRESemme used is they allow for products to be purchased on the official TRESemmé website salon standard

PRICE

For the price they maintain competitive prices for consumers (in Indonesia it’s only 16k for 220ml). This is in keeping with the 'affordable' aspect of our brand. Another strategy is TRESemme promote online or instore discounts for consumers who view particular advertisements, and they also provide clearly list prices of products their website

PLACE