Lego case study 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? Ever since LEGO started experiencing double digit annual sales growth, (by launching new toy games, branded theme parks, entering the video game sector, introducing mobile applications, introducing toys for girls, etc.) they realized they needed a model that was standardized, modular and scalable. Hence, allowing them to expand to…
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