company operates to assess the potential for profitability in an industry. Its purpose it to combat these competitive forces by identifying opportunities, competitive advantages, and competitive intelligence. If the Forces are STRONG they INCREASE competiton If the Forces are WEAK they DECREASE competition The 5 Forces 1) Buyer Power- is the ability of buyers to affect the price they must pay. Factors used to assess buyer power include number of customers, their sensitivity to price, size of orders…
Words 4338 - Pages 18