Toyota Corp. Analysis & Balanced Scorecard

BBUS 4251
Instructor: Dr. Rishma Vedd
Name: Tsung-Lin Yeh
Student # T00022252

Contents
Contents page …………………………………………….. 1
Summary of Balanced Scorecard ………………………… 2
Executive Summary …………………………………………….. 3
Corporate Strategy………………………………………… 3
Critical Success Factors …………………………………… 4
Competitive Advantage ……………………………………….. 4
Balanced Scorecard ……………………………………………. 5
Recommendation ………………………………………………. 7
Conclusion ……………………………………………….. 7
References ……………………………………………….. 8

Summary of Balanced Scorecard
Definition:
Balanced Scorecard (BSC) is a strategic performance tool, which is used by managers to monitor consequences and keep track of the
Toyota's extensive research and development values are based on quality, durability, reliability, value or money, environmentally-safe, and convenience. One respite for Toyota during this crisis has been the massive boost in sales for their hybrid car, the Prius. As a result of the crisis, many potential buyers are looking to purchase fuel efficient vehicles in order to avoid spending a higher portion of their income on fuel, which has been a big plus for Toyota as the Prius is one of the most popular hybrids on the market. One last key success is the production system which is based on the concept of "Lean Manufacturing."

Competitive advantage within the same industry
It is obvious that there is something special about Toyota. The Japanese automobile manufacturer currently has the fastest product development process in the world. New cars and trucks take merely a year or less to design, while competitors typically require two to three years. The foundation of Toyota's success is the Toyota Production System (TPS) which was developed post World War II. While Ford and GM used mass production, big equipments to produce as many parts as possible and as cheaply as possible, Toyota kept their production small. Toyota also had to make a