Competitive set

The following numbered paragraphs give brief summaries of resorts in Bora Bora which are in direct competition with the Four Seasons Bora Bora Resort. All of the following information was gathered from each of the resorts official websites, Travel+Leisure and Tripadvisor’s Bora Bora resorts section. All these luxury resorts are of similar standard, accommodation type and prices. They all cater for typical events like weddings, business conferences and private events. Also, they all have various programs that allow guests to explore the island and its culture. In addition, all have professional websites and offer bookings through online booking sites besides their own. The table provided shows an overview of each competitor and makes them easily comparable. The map attached is from the Tahiti tourism website referenced. It provides the locations of the resorts, the domestic airport and major cities. The locations of these resorts aren’t significant in terms of accessibility or travel time as Bora Bora is quite small, however it gives an insight to the views visitors would have at each resort and how isolated their location is from other resorts in the area.
1. The St. Regis Bora Bora Resort according to its website and Tripadvisor, is a 44-acre property located on the islet of Motu Tofari in between the Four Seasons and Le Meridian resorts. It features a 13,000 square feet Miri Miri spa, and Lagoon Restaurant by Jean Georges, alongside 91 villas, a private helipad and yacht. Amenities include Bar/Lounges, Beach Business Center, Fitness Center, Restaurant, Room Service, Suites, Swimming Pool and Wheelchair access. It was awarded with a Travelers' Choice 2013 Winner in the classes of Top Hotels, Romance, Luxury and Best Service in South Pacific Hotels category. ("Bora bora hotels," 2013) It offers numerous activities for tourists and puts an emphasis on weddings and honeymooners. ("The st. regis," 2013)

2. InterContinental Thalasso-Spa Bora Bora according to Tripadvisor is located between the two hearts of Motu Piti Aau. ("Bora bora hotels," 2013) The award-winning Deep Ocean Spa is the centerpiece amongst the 80 modern bungalows, but the resort offers lots of cultural and recreational activities for tourists including canoeing, kayaking, snorkeling, stargazing and handicraft demonstrations. It was the first luxury hotel in the world to offer a deep sea water thalasso and balneo therapy center and spa which uses the mineral rich water drawn from the Pacific Ocean at a depth of over 800 meters. From reviews the InterContinental spa is better than Four Seasons. ("Spa," 2013) Amenities include a Beach Business Center, Fitness Center, Restaurant, Room Service, Suites, Swimming Pool and Wheelchair access. A notable feature is that it’s eco-friendly and participates in the IHG Green Engage initiative. ("Green engage," 2013) It was also awarded a Travelers' Choice 2013 Winner in the Romance and Top Hotel classes of the South Pacific Hotel category. It offers a loyalty program and like many resorts in the region, it boasts its wedding planning and facilities. The staff at Thalasso speak English, Spanish, French, Japanese and Portuguese. ("Bora bora hotels," 2013)

3. Hilton Bora Bora Nui Resort & Spa is located on the islet of Motu Toopua and has 121 rooms and suites. Like the other local resorts they promote themselves as a blend of authentic Polynesian and luxury. It offers a private sea view and boasts an enviable unobstructed west facing position for great sunsets on an isolated location; however it is one the furthest resorts from Motu Mote domestic airport, is a complete non-smoking and a no pets hotel. ("Hotel details," 2013) Amenities include a Bar/Lounge, Beach Business Center, Fitness Center, Special Kids Activities, Restaurant, Room Service, Suites and Swimming Pool. ("Bora bora hotels," 2013) In addition to wedding planning, business events, advance and long stay packages; they offer