customers. Indeed, the grocery chain reported advertising costs of only $3,862 in fiscal 2013 (ended January), or just 0.3% of annual sales, up from $2,652 in the previous year. In-store marketing activities include cooking classes and demonstrations, tours, and product demonstrations. It also distributes a weekly online newsletter named "Fresh Idea" to promote new products, seasonal produce, recipes, and weekly specials. Financial Performance Fueled by the addition of new stores, The Fresh Market's fiscal…
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